China’s newly emerging industries will play a key role in the “new norm” economy over the next decade and drive 15% of GDP by 2020. For chemical suppliers, these emerging industries will not only present windfall opportunities, but will also attract significant competition. In this article, we will focus on one of the key emerging sectors, Renewable Energy, to review the opportunities and challenges foreign chemical players face in China’s emerging industries. While the focus will be on Renewables, the lessons within are relevant to many emerging industries grappling with the Chinese market…